Saas app
A marketing site and onboarding flow for a growing SaaS product, designed to explain the product clearly and turn visitors into trial users.
Client
Shahin Alam
Service
Web Design
Year
2020
Design research and exploration
The product was powerful, but new visitors struggled to understand what it did. We reviewed analytics and session recordings and ran short interviews with recent sign-ups to find where people dropped off.
The answer was clear: lead with the problem the product solves, show it in action early, and make starting a trial effortless.
Benefit-led messaging on every key page
Interactive product previews instead of static screenshots
A three-step onboarding that gets users to value quickly
Sketches and wireframes
Low-fidelity wireframes let us test page structure and messaging before visual design. We iterated on the homepage five times until first-time visitors could explain the product in their own words.
Project results
The new site gives the product a confident, modern presence. Visitors now understand the offer within seconds, and the simplified onboarding helps new users reach their first success sooner.
